Jeff Traylor

UTSA Football Coach

We explore leadership through the lens of high-performance sport by interviewing Great Coaches from around the world to try and find ideas to help all of us lead our families, our colleagues, and our teams better.

Our newsletter contains the best ideas from those interviews.

Latest Interview

Jeff started his coaching career in 1989 as a High School Assistant coach. He would eventually return to be the Head Coach at his own High School. Gilmer High and would go on to lead the team to 3 state titles. His impact at the school was so profound that they would eventually name the stadium after him.

He then took assistant positions at University of Texas, Southern Methodist University, and the University of Arkansas before being appointed as Head Coach at the University of Texas at San Antonio (UTSA) in 2020. In his first year he led them to the best start in the school’s history for a season, winning their first eleven regular season games. They went on to win their first conference championship, a feat they achieved again in 2022.

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Leadership Insights

World Cup winning cricket coach Gary Kirsten speaks about the power of coaching individuals to express themselves freely.

We have >1200 insights across many other Leadership topics like setting up new team cultures, establishing team values or helping people with their inner voice. They are indexed, searchable and can be downloaded to share.

Some of them are free but others require a one-time purchase or subscription.

Leadership Skills

On this podcast 3 Great Coaches talk about Adversity and how they see it as an opportunity to grow.

The key points are:

  • Adversity is necessary for growth.

  • When faced with it you can either run or dig in deeply to face it.

  • It helps you learn about yourself as a leader and your team and can be the impetus to search for new solutions.

  • And losing doesn’t necessarily mean failure, if you are able to gain something from the defeat.


In our interview with Jeff Traylor he mentions this book: The Ruthless Elimination of Hurry: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World. It is described as " A compelling emotional and spiritual case against hurry and in favor of a slower, simpler way of life." As this newsletter comes out I am half-way through reading it and enjoying the simple practical ideas it has to get more from each moment.


We believe that while there may be no algorithm for leadership, but there is a way to align your values, vision, and behavior to excel and elevate your leadership.

If you are looking to improve your own leadership skills, then you can reach us at

Our team of executive coaches, including The Great Coaches host, Paul Barnett, brings a wealth of experience as International CEOs who have faced the challenge of stepping forward in uncertain moments.

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